Bespoke software development

Initial consultation & briefing

We kick things off by talking with you to understand the business, the product, and what success looks like. We gather context, listen to pain points, and align on expectations and outcomes.

3-5 days

Research & analysis

We dive deeper—analyzing competitors, market trends, and user needs. This helps us identify opportunities and challenges, ensuring our approach is informed and strategic.

3-6 days

Defining the challenge

With everything on the table, we define a clear problem statement, map out user journeys, and outline key objectives. This becomes the north star for everything that follows.

2-3 days

Creative & strategic exploration

We explore different directions, from brand tone to UX flows. This is where rough sketches meet strategic thinking. We push ideas, test assumptions, and explore what the product could become.

2 Days

Concept refinement

Based on feedback and collaboration, we narrow things down. Ideas evolve into stronger, more focused concepts—whether it’s a design direction, a brand identity, or a content system.

3-5 Days

Direction alignment

Before building anything, we make sure everyone’s aligned. We present key concepts, rationale, and early prototypes to ensure the direction feels right—visually, strategically, and functionally.

2 Days

Design systems & UI development

We craft the visuals and interactions—pixel by pixel. From typography to motion, every element is considered and consistent, rooted in a scalable system that supports growth.

1-2 week

Development

Design and dev go hand in hand. We work to translate design into clean, responsive code. This ensures the experience looks and performs exactly as intended.

3-6+ weeks

Iterative testing & QA

Before anything goes live, we test it—on different devices, in different scenarios, and with real users if needed. We fix bugs, refine flows, and make sure everything works as it should.

1 week

Final prep & handoff

Everything’s reviewed, double-checked, and handed off cleanly. From hosting to documentation, we make sure everything is in place for a smooth transition.

~3 days

Post-launch optimisation

We support the rollout—whether it’s a quiet launch or a big reveal. We help coordinate the details, monitor performance, and make sure the experience is seamless from day one.

Rollout & support

After launch, we stay on board to monitor performance, address any issues, and implement optimizations based on user feedback and analytics. Ongoing maintenance and updates ensure your solution remains secure and up-to-date.